Volvo Car India appoints Ideaz Inc. as its Digital Partner
July 20th, 2009
Volvo Car India today, announced the appointment of Ideaz Inc. to handle its digital communication in India.
Commenting on the appointment, Mr. Paul de Voijs, Managing Director, Volvo Car India said, “Volvo Cars have been in the forefront of exploring new media and we see digital media as a very good platform for engaging with our customers and prospects. We believe that Ideaz Inc. has the required capabilities to assist us in achieving our business objectives. The strong process assurance, research based planning and understanding of our strategic and tactical goals have differentiated their proposal.”
Ideaz Inc. will handle the current portfolio of Volvo Cars in India, Luxury Sedan – Volvo S80 and the Luxury SUV – Volvo XC90.
Gurpreet Singh, CEO, Ideaz Inc. said “Ideaz Inc. is proud to partner with Volvo Cars in India. Volvo has a history of fantastic products and creative work. We are excited to have this opportunity to create an engaging online brand experience for Volvo Car India. Online would provide a great platform to portray Volvo’s core value – safety. We look forward to creating great work together”.
About Volvo Car India
Volvo Car India develops, manufactures and sells Volvo cars in India. Volvo Car India has launched VolvoXC90 and Volvo S80 IN India. In 2008 about 375,000 Volvo cars were sold all across the globe. Volvo Cars is represented in approximately 100 countries globally.
About Ideaz Inc.
Ideaz Inc. is a full-service corporate communications design agency based in New Delhi, India. Established in 2003, Ideaz Inc. has delivered 360 degree solutions in strategy, design and development to an outstanding list of clients that includes Accenture, Agilent Technologies, TATA Group, Canon, Genpact, GE, The Grand, IIFT, and NDMC amongst others.
