Invitation for entries to juried photo exhibit “Swedish Innovations – Indian Interpretations”

July 23rd, 2010

There is a multitude of Swedish innovations, many of which are present in the lives of Indian people in one way or the other. As part of the Sweden-India Nobel Memorial Week, a juried exhibit of photographs, in which Indian photographers have captured these innovations, will be organized.

Background
In October, the high profile Sweden-India Nobel Memorial Week will be organized for the fourth time. The week celebrates innovations and their contributions to the development of the world. The fruitful cooperation between Sweden and India is also at the heart of the week.

This year, Nobel Memorial Week will feature creativity as a driving force for innovations. As part of this, Indian photographers are invited to artistically capture and interpret Swedish innovations (in an Indian context or the interpretation in general – this is up to the each photographer). Ten photographs will be selected for the exhibit, which will be first displayed on the Nobel Memorial week party on October 30, 2010, hosted by the Ambassador of Sweden to India. Close to one thousand influential members of society will thereby get to see the photographs already on the opening day. The exhibit will afterwards be screened in the Swedish Trade Commission, among other places.

The photographers of the chosen pictures will be invited to participate in the Nobel Memorial Week party. The photos will be featured with the names of the photographers in a booklet of “Swedish Innovations, Indian Interpretations”. One photographer will be honored with a round-trip ticket to the capital of Sweden, Stockholm.

The jury will consist of Indian as well as Swedish cultural profiles, and the Ambassador of Sweden to India. The decision of the jury cannot be overruled.

Entries accepted until August 27, 2010.

Guidelines:
• Entries should be in landscape format.
• Each entry should be sent in a 8×12 inch print, marked on the backside with the name of the work (also indicating the innovation being captured), the name of the photographer, e-mail address and telephone number.
• Up to five entries per photographer. Entries can be sent in the same envelope.
• Attach a letter in which you briefly describe yourself and give your contact details, including e-mail address.
• Do not attach the original or electronic files in the application.
• Photographers that are selected for the exhibit will be contacted in September and requested to send their high resolution photo in a file on a DVD or CD. If this has not reached the Embassy within 7 days, the photographer has forfeited his or her place.
• Entries arriving at the Embassy of Sweden after cob August 27 will not be considered.
• Winners will be contacted by e-mail on or before September 30.

Applications should be sent to:
Embassy of Sweden. Attn: Sara Aulin
4-5 Nyaya Marg, Chanakyapuri
New Delhi, 110 021

Applications can also be handed in the reception of the Embassy of Sweden in New Delhi during opening hours (can be found on website).

Applications will not be returned.

Below, please find a list of some of many Swedish innovations:

ABBA
Adjustable Spanner
Bearing
Blowtorch
Bluetooth
Celcius Scale
Cellphonesystem
Coca-Cola design
Computer mouse, color comp.color Graphics
Dynamite
Gamma Knife
Hydraulic Rock Drill
Hasselblad Camara
HMS Visby/High Tech Stealth Technology Cruiser
IKEA
Jas 39 Gripen
Kazaa
Lighthouses/Automatic
Mechanical Alpahbet
Milking Maching
Pacemaker
Pipe Wrench
Pippi Longstocking
Position Indicating System
Propeller
Refrigerator
SAAB
Safety Matches
Scania
Seatbealts/Rolling
Seatbealts/3-point
Skype
Steam Turbine
Table Hockey
Tetra Pak
Turbo Engine
Turning Torso
Volvo
Volvo Penta
Zipper


The Volvo S60 Blind Preview

October 24th, 2009

Volv0 comes with a unique concept of providing preview of new Volvo S60. They invited Esref Armagan, a blind artist to draw the car which no one has seen till date.

Volvo Auto India offers an exclusive preview of the all-new Volvo S60 to Esref Armagan, a blind artist with remarkable skills who will paint it. On the Volvo Facebook fan page fans can discuss which car parts they want Mr Arma?an to draw..

The teaser video for the campaign can be viewed at:

http://www.youtube.com/watch?v=IhfuNErjN90

OR you can follow Volvo Auto India Face book Page for the latest update for Volvos60 Blind Preview

http://www.facebook.com/volvoautoindia


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