How to get Maximum Exposure from Google Ad words Campaign

December 19th, 2009

A Google Ad words campaign is one of the easiest and affordable ways to get instant traffic through your interactive promotions. Now the monetary price is made affordable only for the thinking and creative class who can pull the traffic. So, rather than you being a celebrity for whom the traffic crowds, you save money by being the traffic policeman who with this repertoire of keywords and adequacy of placements directs the traffic towards your promotion.

Structuring A Campaign
Now of the two structures of the campaign, i.e. keywords and placement, we here shall discuss only on the keywords aspect of the campaign as this aspect is easy to optimize and provides maximum result for limited budget.

The basic platform for developing the campaign is to get the maximum number of CTRs or Click through Rate. The higher is the CTR of your site the lower becomes of your CPC, Cost per Click. The trick is framing such content of keywords for your promotion that it does not get diluted amongst the other searches and ad Words. So the focus should be on building original content with unique and optimum relevant keywords.

For example, I have to promote a ‘used car’. The first thing I do is group themes of 10-20 keywords and relevant to my product and the target sites. That would sum to at least 10 groups in total. Or, if I could create 20 or more groups with 2-4 keywords each that would serve me better with positioning, targeting and ultimately give me higher conversions. The themes could range from vintage cars to scrap ones with the bottom line of the content being as good and as original as possible.

Optimizing The Campaign
The process starts with bidding. So bidding higher initially gives you a way with impressions, clicks and also helps you in developing a bit of history too. And as your CPC starts dwindling, you can continue with further optimizations. As mentioned above as well, the main focus should be on getting highest CTRs.

For landing page optimization of the Google Ad word Campaign, I would use the SEO process and build back links before launching the site. This gives a head on advantage with the content. And has been continuously been stressed so far keeping your text original helps you from getting the boot. Moreover, another thing that could be done is keeping the links to Sitemap, About, Terms, and articles pages in the footer which can help the site perform better in Google Content.

The Final Steps to Success

Constant monitoring the performance of the keywords and sites helps you in keeping a track of your performance. Eliminating keywords and blocking sites which are not performing well increases the chances of success of your site.
For example, you can use a tracking/prosper202 to check the performance of your content keywords or running a placement report of domains helps you in eliminating the underperforming ones. This increases your overall CTR and your quality score. Furthermore, blocking networking sites like facebook.com, myspace.com, etc. and overcrowded portals like gmail.com, ezinearticles.com keeps them from affecting the performance of your site. This helps in bringing your CPC down which ultimately translates into maximum success.

All in all, it is pretty to run a campaign as long as you keep yourself off the BOOT.

Tags: google, google adwords, interactive advertising, media buying, pay per click, ppc | Posted by IZD Team in TechnoRants | No Comments »

Google Acquired ReCAPTCHA

September 17th, 2009

“Google has acquired ReCAPTCHA” as per one of the post on googleblog by Luis von Ahn on 16 September 2009.

As all of us are very well aware with the CAPTCHA, basically they are those tricky and funky looking characters (mainly alphabets and numbers). CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) are those letters which we need to submit while we are submitting form or web pages.

Google Recaptcha

reCAPCHA is a company which has providing this services to more than 100,000 websites. As there are many CAPTCHA companies available on the market but Google has choosen them only because they are using a technology that improves the process to convert scanned images into the text format. This technology is known as Optical Character Recognition. OCR is also used for large scale text scanning like Google Books and Google News Archive Search. Scanning of images in to the plain text is important because easily displayed to visually impaired users, mobile devices.

This will help to keep away spam and other automated software from than 100,000 websites as those websites have now Google powered CAPTCHA technology.

source from googleblog.blogspot.com

Tags: captcha images, google, google recaptacha, recaptcha | Posted by arvind in TechnoRants | No Comments »

Google Caffeine- A Test Preview

September 7th, 2009

According to the post on Google Webmaster Blog, a team of google has been working on a project. This project has been called as “next-generation architecture for Google’s web search” . Google has unveiled the developer preview of “Google Caffeine“. And you can check the different search term through following URL:

http://www2.sandbox.google.com/

If you would like to have a language of country specific search then you can do this by changing these two values appropriately:
hl = language
gl = country code

Examples:
German language in Germany: &hl=de&gl=de
http://www2.sandbox.google.com/search?hl=de&gl=de&q=alle+meine+entchen

According to the Google Webmaster Blog, Google has decided to push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. So we have done a series of test with common search query “Google”. On the basis of it, we have put a comparison of Google Caffeine and current Google search algorithm.

1.First notable thing is search time, as you can notice it easily the search time in Google caffeine is lesser than real time search.So we can conclude the Google caffeine will be able to provide a quick search experience.

2. Second noticeable thing is Indexing envelope, as google promised for a large indexing envelope. We can notice it easily. Google caffeine has search result 2,580,000,000 whereas Google current search algorithm has 395,000,000.

3. Google chrome is more active and accurate with the real time. We have checked the result of last 24 hour on both version and found Google caffeine is more active and accurate with the time.

As it is written on the sky that “Google is the uncrowned king of Search Engines”. So it is well known fact that these changes will affect the current Search Engine Industry or we can say that entire interactive advertising industry. Basically Search Engine marketing Industry is divided into two main streams as one is organic search engine optimization (SEO) and the other one is paid search engine marketing (SEM).

So this is really a million dollar question that what will be its effect on the search engine industry. There is much assumption in the air regarding its effect but for that we think we need to watch and wait for some time. It is too early to comment on its effect. So stay tuned with us for the next updates.

Source from: http://googlewebmastercentral.blogspot.com

Tags: google, google caffeine, SEM, seo | Posted by arvind in TechnoRants | No Comments »

Google Unveils New Search Options

May 13th, 2009

Google Launches a new search option today at the searchology’s press event.

Google search option is a tool that is aimed at letting user modify and rectifying the result according the there priority, so that they can get faster and what they want.

This search options come into picture after a normal web search completed and allow you to find the results by offering an option of left side bar. In the left side bar you can filter the result like images, videos, product reviews, and forum posts. Other advanced options are also available like timelines etc.

You can view the left side bar option in the picture. In the picture “Ideaz Inc” is typed in the search option. After the normal web search you need to click on the search options. Then you will find the left side bar as shown in the image.

Another feature added is “Rich Media Snippet”. You can add a piece of code during the development that can be picked by the Crawler to serve up in the search result.

If you are looking for a new restaurant reviews then “Rich Snippet” can provide you average review scores, number of reviews and restaurant price ranges etc.

Source from: http://news.bbc.co.uk/1/hi/technology/8047076.stm

Tags: google, google latest search option, Ideaz Inc | Posted by arvind in TechnoRants | No Comments »

Google’s Mothers Day Logo over the year

May 11th, 2009

The modern Mother’s Day was created by Anna Jarvis, as a day to honor mothers and motherhood. It is now celebrated on various days, in many parts of the world.

Google change its logo every year on the occasion of Mothers day. have a closer look on the Google mothers day logo over the years. you’ll find a small but interesting distinction.

Google Mothers Day Logo 2009

Google mothers day logo 2009

Google Mothers day Logo 2008

Check out other Google mothers day logo here (more…)