Digital Signage - Live Experince during Working with DT Cenima
April 17th, 2009
Yesterday , I had attended the meeting with the DT Cinema. I had first experience how the digital signage works. They used “Vista” to maintain digital signage. Basically , Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED or plasma displays) can be found in DT Cinema ticket stall and refreshment center.
The benefits of digital signage over traditional static signs are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively. Digital signage also offers superior return on investment compared to traditional printed signs.
So I think digital signage is a good investment in the new marketing strategy.
