December 19th, 2009
A Google Ad words campaign is one of the easiest and affordable ways to get instant traffic through your interactive promotions. Now the monetary price is made affordable only for the thinking and creative class who can pull the traffic. So, rather than you being a celebrity for whom the traffic crowds, you save money by being the traffic policeman who with this repertoire of keywords and adequacy of placements directs the traffic towards your promotion.
Structuring A Campaign
Now of the two structures of the campaign, i.e. keywords and placement, we here shall discuss only on the keywords aspect of the campaign as this aspect is easy to optimize and provides maximum result for limited budget.
The basic platform for developing the campaign is to get the maximum number of CTRs or Click through Rate. The higher is the CTR of your site the lower becomes of your CPC, Cost per Click. The trick is framing such content of keywords for your promotion that it does not get diluted amongst the other searches and ad Words. So the focus should be on building original content with unique and optimum relevant keywords.
For example, I have to promote a ‘used car’. The first thing I do is group themes of 10-20 keywords and relevant to my product and the target sites. That would sum to at least 10 groups in total. Or, if I could create 20 or more groups with 2-4 keywords each that would serve me better with positioning, targeting and ultimately give me higher conversions. The themes could range from vintage cars to scrap ones with the bottom line of the content being as good and as original as possible.
Optimizing The Campaign
The process starts with bidding. So bidding higher initially gives you a way with impressions, clicks and also helps you in developing a bit of history too. And as your CPC starts dwindling, you can continue with further optimizations. As mentioned above as well, the main focus should be on getting highest CTRs.
For landing page optimization of the Google Ad word Campaign, I would use the SEO process and build back links before launching the site. This gives a head on advantage with the content. And has been continuously been stressed so far keeping your text original helps you from getting the boot. Moreover, another thing that could be done is keeping the links to Sitemap, About, Terms, and articles pages in the footer which can help the site perform better in Google Content.
The Final Steps to Success
Constant monitoring the performance of the keywords and sites helps you in keeping a track of your performance. Eliminating keywords and blocking sites which are not performing well increases the chances of success of your site.
For example, you can use a tracking/prosper202 to check the performance of your content keywords or running a placement report of domains helps you in eliminating the underperforming ones. This increases your overall CTR and your quality score. Furthermore, blocking networking sites like facebook.com, myspace.com, etc. and overcrowded portals like gmail.com, ezinearticles.com keeps them from affecting the performance of your site. This helps in bringing your CPC down which ultimately translates into maximum success.
All in all, it is pretty to run a campaign as long as you keep yourself off the BOOT.
Tags: google, google adwords, interactive advertising, media buying, pay per click, ppc | Posted by IZD Team in TechnoRants | No Comments »
September 17th, 2009
“Google has acquired ReCAPTCHA” as per one of the post on googleblog by Luis von Ahn on 16 September 2009.
As all of us are very well aware with the CAPTCHA, basically they are those tricky and funky looking characters (mainly alphabets and numbers). CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) are those letters which we need to submit while we are submitting form or web pages.
Google Recaptcha
reCAPCHA is a company which has providing this services to more than 100,000 websites. As there are many CAPTCHA companies available on the market but Google has choosen them only because they are using a technology that improves the process to convert scanned images into the text format. This technology is known as Optical Character Recognition. OCR is also used for large scale text scanning like Google Books and Google News Archive Search. Scanning of images in to the plain text is important because easily displayed to visually impaired users, mobile devices.
This will help to keep away spam and other automated software from than 100,000 websites as those websites have now Google powered CAPTCHA technology.
source from googleblog.blogspot.com
Tags: captcha images, google, google recaptacha, recaptcha | Posted by arvind in TechnoRants | No Comments »
September 7th, 2009
According to the post on Google Webmaster Blog, a team of google has been working on a project. This project has been called as “next-generation architecture for Google’s web search” . Google has unveiled the developer preview of “Google Caffeine“. And you can check the different search term through following URL:
http://www2.sandbox.google.com/
If you would like to have a language of country specific search then you can do this by changing these two values appropriately:
hl = language
gl = country code
Examples:
German language in Germany: &hl=de&gl=de
http://www2.sandbox.google.com/search?hl=de&gl=de&q=alle+meine+entchen
According to the Google Webmaster Blog, Google has decided to push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. So we have done a series of test with common search query “Google”. On the basis of it, we have put a comparison of Google Caffeine and current Google search algorithm.
1.First notable thing is search time, as you can notice it easily the search time in Google caffeine is lesser than real time search.So we can conclude the Google caffeine will be able to provide a quick search experience.
2. Second noticeable thing is Indexing envelope, as google promised for a large indexing envelope. We can notice it easily. Google caffeine has search result 2,580,000,000 whereas Google current search algorithm has 395,000,000.
3. Google chrome is more active and accurate with the real time. We have checked the result of last 24 hour on both version and found Google caffeine is more active and accurate with the time.
As it is written on the sky that “Google is the uncrowned king of Search Engines”. So it is well known fact that these changes will affect the current Search Engine Industry or we can say that entire interactive advertising industry. Basically Search Engine marketing Industry is divided into two main streams as one is organic search engine optimization (SEO) and the other one is paid search engine marketing (SEM).
So this is really a million dollar question that what will be its effect on the search engine industry. There is much assumption in the air regarding its effect but for that we think we need to watch and wait for some time. It is too early to comment on its effect. So stay tuned with us for the next updates.
Source from: http://googlewebmastercentral.blogspot.com
Tags: google, google caffeine, SEM, seo | Posted by arvind in TechnoRants | No Comments »
July 2nd, 2009
1. <cite>
Commonly known as <blockquote>’s little brother <cite> tag allows your to define the text inside of the element as a reference. You will observe that the browser will render the text inside the <cite> tag in italics which can be changed with CSS.
The <cite> tag is really functional for citing bibliographic and other site references.
2. <optgroup>
If you want to add a little definition between groups of options insides a selected box, <optgroup> tag is a great way for it. For example if you want to list a group of movies by time it would look like this:
1. <label for=”showtimes”>Showtimes</label>
2. <select id=”showtimes” name=”showtimes”> <optgroup label=”1PM”></optgroup> <option value=”titanic”>Twister</option> <option value=”nd”>Napoleon Dynamite</option> <option value=”wab”>What About Bob?</option> <optgroup label=”2PM”></optgroup> <option value=”bkrw”>Be Kind Rewind</option> <option value=”stf”>Stranger
3. <acronym>
The <acronym>tag is used to define or further explain a group of words.
The <acronym> tag is a way to define or further explain a group of words. When you hover over text that has the <acronym> tag used, a box appears below with the text from the title tag.
For example:
1. The microblogging site <acronym title=”Founded in 2006″> Twitter</acronym> has recently struggled with downtimes.
4. <address>
The <address> tag is quite an unclear tag but doesn’t mean it is not useful. As the name implies, <address> tag allows you to markup addresses in HTML. This natty little tag makes all the data within the brackets into italics, though the style can simply be changed via CSS.
1. <address>Ideaz Inc.
B-19, Golf View Apts., Saket
New Delhi - 110017, India </address>
5. <ins> and <del>
<ins> and <del> are two tickets to display editing revisions with markups.<ins> implies what has been added to the document with an underline, <del> shows what has been taken out with a strikethrough.
For instance:
1. Tom<del>likes</del> <ins>LOVES</ins> his new mobile.
6. <label>
We often forget form elements while marking up a document. One of the most forgotten form elements is <label> tag. <label> tag is a quick way to note the label’s text and it can also pass a “for” attribute to specify which element if to be given to the label. <label> tags are great for styling and also allow you to make the caption clickable for the associated element.
1. <label for=”password”>Password</label>
<input id=”password” type=”text”>
7. <fieldset>
<fieldset> is an attribute that can be added to your forms to logically group form elements. This tag when applied draws a box around the element within the fieldset. There is one plus point for adding a <label> tag within the fieldset to define the title of the group.
1. <form><fieldset>
<legend>Are You Smarter Than 6th grade?</legend>
Yes <input name=”yes” value=”yes” type=”radio”>
No <input name=”no” value=”no” type=”radio”>
</fieldset>
</form>
8. <abbr>
The <abbr> tag is analogous to the <acronym> tag, except that the <abbr> tag is only used to describe truncated words. Just like <acronym>, you label a title within the tag. When a visitor hangs around the abbreviated text, the full definition appears below. Though seldom used, the <abbr> tag benefits mainly for spellcheckers, screen readers and search engines.
9. <rel>
The <rel>attribute can be frantically useful as any HTML element can apply It is helpful for passing extra variables that aren’t otherwise specified. Useful while using JavaScript with your HTML. If you want to edit a link online, you might add.
1. <a rel=”clickable” href=”page.html”>This link is editable</a>
The JavaScript might be looking for a link with the< rel> attribute “clickable”. It knows how to apply some Ajax and allow it to be edited online. This is one of the many techniques you can use with the <rel> attribute, as the possibilities are continuous.
10. <wbr>
The <wbr> tag is an incomprehensible tag. And it is hardly even used. Essentially, the tag allows you to indicate a place where you think a line break might be useful, but only if needed. This tag is distinctive as it relies on the caution of the browser to insert the line break, if needed. It’s perfect for creating layouts that you want to avoid having horizontal scrollbars.
If you wanted to achieve the same effect but without using the <wbr> tag, you could also try ‘or’. It should be noted that none of these tags have full support across all browsers.
Source from : http://net.tutsplus.com/articles/web-roundups/10-rare-html-tags-you-really-should-know/
Tags: HTMl, web design | Posted by arvind in TechnoRants | 1 Comment »
May 27th, 2009
With time always at a premium and deadlines looming, working smart is not just an option but a neccessity. It’s especially important to have all the tools, tricks and tips at hand and easily accessible.
That’s why this list of over 80 resources is a good link to make the life of an internet marketeer easier. You’ll find everything from general site research tools, to analytics, to social media monitoring, to technical performance; many of which can be used for competitive analysis, visibility and growth.
Tags: internet marketing, seo, tools, web resources | Posted by IZD Team in TechnoRants | No Comments »
May 22nd, 2009
Yahoo has started its social news service in India with the name of “Yahoo Buzz”. Yahoo Buzz is launched first time outside the US. India has become first market for Yahoo Buzz outside the US.
Yahoo Buzz is a social news service, where you can submit new news story, read news and even vote for them too. It is almost look alike Digg.
Frazier Miller, head of audience at Yahoo India said “Almost 60% of Internet user in India is less than 25 year old and they have interest in the social networking site like BUZZ.”
This is the second time when yahoo has launched its product in India. Yahoo has launched its new Glue search concept in India before launching it in US market. “Glue Search” can provide text, image and video search on the single page.
Yahoo Buzz has already featured content from over two dozen publishers from India like The Times of India, NDTV, India Today Group, Zee, A2 Media and One India.
You can directly access it from here: http://in.buzz.yahoo.com/
Yahoo Buzz
You can submit, discover, comment and vote or any news story on the Yahoo Buzz. There is a term called Buzz Score according to the Yahoo Buzz score is data collected from Yahoo! search log files. The Yahoo! Buzz Index counts the total number of people searching for specific subjects. Individual users and their searches remain completely anonymous.
For complete terminology of Yahoo Buzz: http://buzzlog.buzz.yahoo.com/faq/
Tags: india, interactive agency, yahoo, yahoo buzz | Posted by arvind in TechnoRants | No Comments »
May 13th, 2009
Google launched almost 365 new products in the year 2008 and the first quarter in the year 2009 it was almost 120 products.
Here comes the preview of two new products of Google:
Google Squared:
This is the most experimental product. It is expected to launch in the next month. It will take information from the web and provided in the spreadsheet format.
During the demonstration, in the Searchology‘s press event a query for “small dog” was typed into the Google search box. In the few seconds later a table popped up showing photographs of various dogs, their origin, weight and height in a clear and simple layout. If you like to add another column of data, say breed you can add it too.
It is required a lot of improvement. So it is released in the Google labs.
Google Sky Map
You can enjoy the Google new Sky Map, if you have an Android Power Device. This tool displays the constellation or you can say a virtual star map, by using the GPS technology.
You just need to pointed your GPS capable phone towards the sky and activate the GPS Sky Map. IT will show you a virtual Star map which includes all the stars coming in to your range. If you are moving then the sky map will also shift according to your GPS location.
If you search for the constellation then a circle with an arrow will pop up. This arrow will help you pointing your device in the direction of that particular constellation.
Tags: google sky map, google squared, google updates | Posted by arvind in TechnoRants | No Comments »
May 13th, 2009
Google Launches a new search option today at the searchology’s press event.
Google search option is a tool that is aimed at letting user modify and rectifying the result according the there priority, so that they can get faster and what they want.
This search options come into picture after a normal web search completed and allow you to find the results by offering an option of left side bar. In the left side bar you can filter the result like images, videos, product reviews, and forum posts. Other advanced options are also available like timelines etc.
You can view the left side bar option in the picture. In the picture “Ideaz Inc” is typed in the search option. After the normal web search you need to click on the search options. Then you will find the left side bar as shown in the image.
Another feature added is “Rich Media Snippet”. You can add a piece of code during the development that can be picked by the Crawler to serve up in the search result.
If you are looking for a new restaurant reviews then “Rich Snippet” can provide you average review scores, number of reviews and restaurant price ranges etc.
Source from: http://news.bbc.co.uk/1/hi/technology/8047076.stm
Tags: google, google latest search option, Ideaz Inc | Posted by arvind in TechnoRants | No Comments »
May 5th, 2009
If you are new to WordPress, this basic list (which is technically not limited to plugins alone) should help get you started on the right foot. Whether you are running a basic brochure site, or a full featured blog, you should be sure your WordPress site includes these essentials.
Tags: plugins, wordpress | Posted by gurpreet in TechnoRants | No Comments »
May 5th, 2009
There are lots of helpful tools and web applications to create different design stuff. Here’s a list of free or paid web apps that are really useful for designers.
Check out the list of 20+ web applications and tools to create design stuff or helpful for designers in anyway.
Tags: applications, design, resources, tools, web | Posted by gurpreet in TechnoRants | No Comments »
