August 19th, 2010
In August 2008, when www.condomcondom.org was launched by the BBC World Service Trust as part of its Condom Normalisation mass media campaign, it was primarily to showcase the campaign and enable people to download the ‘Condom a Cappella’ ringtone. Within the first six weeks, the website got over 3.5 million hits. As a benchmark, it took www.aidsmap.com three years to achieve the same figure and in its first month, the DFID’s www.aidsportal.org received 1/10th of the hit www.condomcondom.org received. It also saw over 200,000 ringtone downloads.
Since then, the Trust’s work on HIV and AIDS has increased substantially. The BBC World Service Trust has been the creative agency for the National AIDS Control Organisation (NACO). It works on three of NACO’s thematic areas, condoms, STIs (sexually transmitted infections) and blood safety.
So it was time to relook at www.condomcondom.org in the context of showcasing all the work being done to promote ‘safer sex’. The site needed a revamp to widen its scope, make it more interactive, and bring it up to date. And that’s where Ideaz Inc(www.ideazinc.in) came in. They redesigned the site completely and it was relaunched with new content, new look and lots of different ideas in mid-July, just before the international AIDS 2010 Conference in Vienna. Creative Director Radharani Mitra says, “Ideaz Inc. translated our brief very well – we wanted something simple that would grab eyeballs and bring them back again and again. They got it right at the first presentation itself and put it all together in very little time.”
Gurpreet Singh, Creative Director, Ideaz Inc. says – “It was great working with the BBC World Service Trust team. The website presented an interesting challenge – to create a vibrant, interactive experience for visitors to explore the good work that BBC WST has done across multiple campaigns in India. The site leverages social media through the popular Facebook connect platform to enable visitors to comment, like and share content, blogs, videos and photos.”
The website was promoted very actively at the Conference in Vienna. As a result, the website has had close to 200,000 hits in July alone! This is without any campaign-related activity around the website. “The site was a big hit in Vienna. Everyone liked the look and content and also its user-friendliness. Given the high creativity levels at the Conference and the global standards, we took that as a huge compliment”, says Priyanka Dutt, the Project Manager at the Trust.
About BBC World Service Trust
The BBC World Service Trust is the international charity of the BBC. Created in October 1999, the Trust uses the creative power of the media to deliver development goals. It works in 43 countries around the world using a variety of approaches including television and radio drama, advertisements and journalism training. The BBC World Service Trust focuses on health, governance and human rights, the environment and humanitarian response. You can find out more about the work of the Trust at: www.bbcworldservicetrust.org
About Ideaz Inc:
Ideaz Inc. is a multi-disciplinary creative agency based in New Delhi, India. From strategic consultation to the creation and implementation of design and development solutions, Ideaz Inc’s team delivers elevated brand experiences for its clients that include Volvo Cars, Pedigree, Bharti, TATA Group, Agilent Technologies, Canon, Genpact, T-Mobile amongst others. Visit www.ideazinc.in to learn more.
Tags: BBC World Service Trust, condomcondom.org, Ideaz Inc, website design | Posted by IZD Team in What's Up, Work That Works! | No Comments »
July 2nd, 2010
Unlike various branded Facebook applications, which engage users online; a new application called ‘Play Hard, Party Harder’ aims to engage and connect users with each other in the real world.
The Facebook application has been launched by mobile phone service provider, Airtel. the application has been conceptualised by Rediffusion Y&R and developed by Ideaz Inc. The idea is to enable sports fans to watch events and party together at restaurants or nightclubs in their locality.
To begin with, the application will be used to bring together FIFA World Cup followers or fans. For this, Facebook members will be required to access or sign-in to the application, available at Apps.facebook.com/playhardpartyharder/ and then provide some basic details. For instance, users have to select three football teams they love or hate, enter their location and provide their mobile phone numbers.
After the registration process, the application automatically displays information about other members of the application, who love or hate the same football teams. Thus, users can connect online and add each other as friends.
To hook up with each other in the real world, members will be required to first log-in to the application and then select the match they want to watch. After that, they can access a list of restaurants or nightclubs in their locality, where the match will be telecast on big screens. They also get the facility to check out a list of other members of the application, who will be at a particular restaurant to watch the match.
Airtel will also entice users of the application with special mobile coupons for restaurants or nightclubs, to make offline meetings possible. Everyday, the mobile phone company will send SMSes related to match schedules and venue details of restaurants or nightclubs, along with mobile discount coupons of up to 15 per cent.
“The mobile phone company has tied up with more than 80 food and beverage outlets across six cities — Delhi, Mumbai, Kolkata, Bengaluru, Chennai and Pune — where mobile coupons will be accepted,” says Shubho Sengupta, creative head, digital, Rediffusion Y&R!.
He adds, “The idea is to use digital media to tell people to come together and meet offline as well. The application will act as a platform, which will help Facebook users to extend their network of friends.”
Sengupta indicates that the application is a long-term digital property and will be used for other sports events as well, such as the English Premier League (EPL), which is scheduled for August this year. Restaurants in smaller cities, such as Nagpur and Darjeeling, will also be integrated with the application in the next phase.
Tags: airtel, facebook, facebook application, Ideaz Inc, Party Harder, Play Hard | Posted by IZD Team in TechnoRants, What's Up, Work That Works! | No Comments »
November 23rd, 2009
Ideaz Inc., a leading communications design agency based in India, today announced the launch of Pixpa (www.pixpa.com) – a venture focused on providing custom-designed portfolio websites to photographers, artists and designers.
Pixpa portfolio websites will empower creative professionals to easily and successfully leverage the power of the internet to showcase their work and promote their business. Developed based on insights from scores of photographers, artists and designers, Pixpa has been built as a scalable and flexible framework to deliver fully featured yet cost-effective portfolio websites.
Pixpa websites will be custom-designed to reflect individual work styles and would enable creative professionals to easily manage their online presence through an intuitive control panel, search engine marketing, analytics and ecommerce tools along with a host of other features. All Pixpa websites would come with a personalized domain name and will be hosted, managed and supported by an experienced team.
“We are very excited about the potential of Pixpa. Starting with portfolio websites, we plan to build Pixpa as a progressive and responsive platform for servicing the complete spectrum of design and technology requirements of the creative community worldwide,” said Gurpreet Singh, CEO of Ideaz Inc.
For more information, visit www.pixpa.com or call +91-98101-89321.
About Ideaz Inc.
Ideaz Inc. (www.ideazinc.in) is a full-service communications design agency based in New Delhi, India. Established in 2003, Ideaz Inc. delivers 360 degree solutions in strategy, design and development to an outstanding list of clients that includes Agilent Technologies, TATA Group, Canon, Genpact, GE, Pedigree and NDMC amongst others.
Tags: artists, designers, Ideaz Inc, photographers, Pixpa, portfolio website, portfolio website for photographers, website design | Posted by IZD Team in What's Up, Work That Works! | No Comments »
February 12th, 2009
Ideaz Inc designed the corporate website for TATA Strategic Management Group - one of the largest management consulting firms in South Asia.
Tags: Corporate Website Design, digital media agency, Ideaz Inc, Ideazinc, web design, website design | Posted by IZD Team in Work That Works! | No Comments »
February 12th, 2009
Ideaz Inc was commissioned by Volvo Cars to assist them in the implementation of their India country website - www.volvocars.in. IdeazInc continues to be responsible for all content changes and maintenance of the website and works in close coordination with Volvo cars India team and their advertising agency in India - EuroRSCG.
Tags: digital agency, digital media, digital media agency, web design, web maintenance, website | Posted by IZD Team in Work That Works! | No Comments »
February 12th, 2009
Ideaz Inc designed and developed an e-commerce website, Cultural Elements. The website showcases an interesting range of home décor, home accessories and small furniture.
Tags: application development, E-commerce, E-Commerce website, E-Commerce website design, web design, website design | Posted by IZD Team in Work That Works! | No Comments »
February 12th, 2009
Ideaz Inc designed the corporate website for Corporation Data - founded in 2006 to bring advanced data management capabilities to UK’s publicly listed companies.
Tags: corporate website, web design, website, website design | Posted by IZD Team in Work That Works! | No Comments »
February 12th, 2009
Ideaz Inc, India - A premium digital agency designed and developed an e-commerce website, Vastu that offers an interesting collection of home décor products in natural fibers.
Tags: application development, digital agency, digital media agency, E-commerce, E-Commerce website, E-Commerce website design, ideate, website design | Posted by IZD Team in Work That Works! | No Comments »
February 12th, 2009
Ideaz Inc designed an Enterprise Learning program for Agilent Technologies. The program consists of a series of interactive modules that are aimed at providing useful tips and suggestions to improve personal effectiveness and communication at Agilent.
Tags: design, enterprise learning, enterprise learning program | Posted by IZD Team in Work That Works! | No Comments »
February 12th, 2009
Ideaz Inc- a Creative digital agency, developed the Yuvraj Group’s brand identity and positioning as a premium high end player in the Indian real estate marketspace.
Tags: brand design, brand identity design, brand positioning, design, digital agency, digital media, ideate | Posted by IZD Team in Work That Works! | No Comments »
