Google Acquired ReCAPTCHA

September 17th, 2009

“Google has acquired ReCAPTCHA” as per one of the post on googleblog by Luis von Ahn on 16 September 2009.

As all of us are very well aware with the CAPTCHA, basically they are those tricky and funky looking characters (mainly alphabets and numbers). CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) are those letters which we need to submit while we are submitting form or web pages.

Google Recaptcha

Google Recaptcha

reCAPCHA is a company which has providing this services to more than 100,000 websites. As there are many CAPTCHA companies available on the market but Google has choosen them only because they are using a technology that improves the process to convert scanned images into the text format. This technology is known as Optical Character Recognition. OCR is also used for large scale text scanning like Google Books and Google News Archive Search. Scanning of images in to the plain text is important because easily displayed to visually impaired users, mobile devices.

This will help to keep away spam and other automated software from than 100,000 websites as those websites have now Google powered CAPTCHA technology.

source from googleblog.blogspot.com


Google Caffeine- A Test Preview

September 7th, 2009

According to the post on Google Webmaster Blog, a team of google has been working on a project. This project has been called as “next-generation architecture for Google’s web search. Google has unveiled the developer preview of “Google Caffeine“. And you can check the different search term through following URL:

http://www2.sandbox.google.com/

If you would like to have a language of country specific search then you can do this by changing these two values appropriately:
hl = language
gl = country code

Examples:
German language in Germany: &hl=de&gl=de
http://www2.sandbox.google.com/search?hl=de&gl=de&q=alle+meine+entchen

According to the Google Webmaster Blog, Google has decided to push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. So we have done a series of test with common search query “Google”. On the basis of it, we have put a comparison of Google Caffeine and current Google search algorithm.

1.First notable thing is search time, as you can notice it easily the search time in Google caffeine is lesser than real time search.So we can conclude the Google caffeine will be able to provide a quick search experience.

2. Second noticeable thing is Indexing envelope, as google promised for a large indexing envelope. We can notice it easily. Google caffeine has search result 2,580,000,000 whereas Google current search algorithm has 395,000,000.

3. Google chrome is more active and accurate with the real time. We have checked the result of last 24 hour on both version and found Google caffeine is more active and accurate with the time.

As it is written on the sky that “Google is the uncrowned king of Search Engines”. So it is well known fact that these changes will affect the current Search Engine Industry or we can say that entire interactive advertising industry. Basically Search Engine marketing Industry is divided into two main streams as one is organic search engine optimization (SEO) and the other one is paid search engine marketing (SEM).

So this is really a million dollar question that what will be its effect on the search engine industry. There is much assumption in the air regarding its effect but for that we think we need to watch and wait for some time. It is too early to comment on its effect. So stay tuned with us for the next updates.

Source from: http://googlewebmastercentral.blogspot.com


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