Google Launches a new search option today at the searchology’s press event.

Google search option is a tool that is aimed at letting user modify and rectifying the result according the there priority, so that they can get faster and what they want.

This search options come into picture after a normal web search completed and allow you to find the results by offering an option of left side bar. In the left side bar you can filter the result like images, videos, product reviews, and forum posts. Other advanced options are also available like timelines etc.

You can view the left side bar option in the picture. In the picture “Ideaz Inc” is typed in the search option. After the normal web search you need to click on the search options. Then you will find the left side bar as shown in the image.

Another feature added is “Rich Media Snippet”. You can add a piece of code during the development that can be picked by the Crawler to serve up in the search result.

If you are looking for a new restaurant reviews then “Rich Snippet” can provide you average review scores, number of reviews and restaurant price ranges etc.

Source from: http://news.bbc.co.uk/1/hi/technology/8047076.stm