A Google Ad words campaign is one of the easiest and affordable ways to get instant traffic through your interactive promotions. Now the monetary price is made affordable only for the thinking and creative class who can pull the traffic. So, rather than you being a celebrity for whom the traffic crowds, you save money by being the traffic policeman who with this repertoire of keywords and adequacy of placements directs the traffic towards your promotion.
Structuring A Campaign
Now of the two structures of the campaign, i.e. keywords and placement, we here shall discuss only on the keywords aspect of the campaign as this aspect is easy to optimize and provides maximum result for limited budget.
The basic platform for developing the campaign is to get the maximum number of CTRs or Click through Rate. The higher is the CTR of your site the lower becomes of your CPC, Cost per Click. The trick is framing such content of keywords for your promotion that it does not get diluted amongst the other searches and ad Words. So the focus should be on building original content with unique and optimum relevant keywords.
For example, I have to promote a ‘used car’. The first thing I do is group themes of 10-20 keywords and relevant to my product and the target sites. That would sum to at least 10 groups in total. Or, if I could create 20 or more groups with 2-4 keywords each that would serve me better with positioning, targeting and ultimately give me higher conversions. The themes could range from vintage cars to scrap ones with the bottom line of the content being as good and as original as possible.
Optimizing The Campaign
The process starts with bidding. So bidding higher initially gives you a way with impressions, clicks and also helps you in developing a bit of history too. And as your CPC starts dwindling, you can continue with further optimizations. As mentioned above as well, the main focus should be on getting highest CTRs.
For landing page optimization of the Google Ad word Campaign, I would use the SEO process and build back links before launching the site. This gives a head on advantage with the content. And has been continuously been stressed so far keeping your text original helps you from getting the boot. Moreover, another thing that could be done is keeping the links to Sitemap, About, Terms, and articles pages in the footer which can help the site perform better in Google Content.
The Final Steps to Success
Constant monitoring the performance of the keywords and sites helps you in keeping a track of your performance. Eliminating keywords and blocking sites which are not performing well increases the chances of success of your site.
For example, you can use a tracking/prosper202 to check the performance of your content keywords or running a placement report of domains helps you in eliminating the underperforming ones. This increases your overall CTR and your quality score. Furthermore, blocking networking sites like facebook.com, myspace.com, etc. and overcrowded portals like gmail.com, ezinearticles.com keeps them from affecting the performance of your site. This helps in bringing your CPC down which ultimately translates into maximum success.
All in all, it is pretty to run a campaign as long as you keep yourself off the BOOT.
Ideaz Inc., a leading communications design agency based in India, today announced the launch of Pixpa (www.pixpa.com) – a venture focused on providing custom-designed portfolio websites to photographers, artists and designers.
Pixpa portfolio websites will empower creative professionals to easily and successfully leverage the power of the internet to showcase their work and promote their business. Developed based on insights from scores of photographers, artists and designers, Pixpa has been built as a scalable and flexible framework to deliver fully featured yet cost-effective portfolio websites.
Pixpa websites will be custom-designed to reflect individual work styles and would enable creative professionals to easily manage their online presence through an intuitive control panel, search engine marketing, analytics and ecommerce tools along with a host of other features. All Pixpa websites would come with a personalized domain name and will be hosted, managed and supported by an experienced team.
“We are very excited about the potential of Pixpa. Starting with portfolio websites, we plan to build Pixpa as a progressive and responsive platform for servicing the complete spectrum of design and technology requirements of the creative community worldwide,” said Gurpreet Singh, CEO of Ideaz Inc.
For more information, visit www.pixpa.com or call +91-98101-89321.
About Ideaz Inc.
Ideaz Inc. (www.ideazinc.in) is a full-service communications design agency based in New Delhi, India. Established in 2003, Ideaz Inc. delivers 360 degree solutions in strategy, design and development to an outstanding list of clients that includes Agilent Technologies, TATA Group, Canon, Genpact, GE, Pedigree and NDMC amongst others.
Volv0 comes with a unique concept of providing preview of new Volvo S60. They invited Esref Armagan, a blind artist to draw the car which no one has seen till date.
Volvo Auto India offers an exclusive preview of the all-new Volvo S60 to Esref Armagan, a blind artist with remarkable skills who will paint it. On the Volvo Facebook fan page fans can discuss which car parts they want Mr Arma?an to draw..
The teaser video for the campaign can be viewed at:
“Google has acquired ReCAPTCHA” as per one of the post on googleblog by Luis von Ahn on 16 September 2009.
As all of us are very well aware with the CAPTCHA, basically they are those tricky and funky looking characters (mainly alphabets and numbers). CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) are those letters which we need to submit while we are submitting form or web pages.
Google Recaptcha
reCAPCHA is a company which has providing this services to more than 100,000 websites. As there are many CAPTCHA companies available on the market but Google has choosen them only because they are using a technology that improves the process to convert scanned images into the text format. This technology is known as Optical Character Recognition. OCR is also used for large scale text scanning like Google Books and Google News Archive Search. Scanning of images in to the plain text is important because easily displayed to visually impaired users, mobile devices.
This will help to keep away spam and other automated software from than 100,000 websites as those websites have now Google powered CAPTCHA technology.
According to the post on Google Webmaster Blog, a team of google has been working on a project. This project has been called as “next-generation architecture for Google’s web search” . Google has unveiled the developer preview of “Google Caffeine“. And you can check the different search term through following URL:
If you would like to have a language of country specific search then you can do this by changing these two values appropriately:
hl = language
gl = country code
According to the Google Webmaster Blog, Google has decided to push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. So we have done a series of test with common search query “Google”. On the basis of it, we have put a comparison of Google Caffeine and current Google search algorithm.
1.First notable thing is search time, as you can notice it easily the search time in Google caffeine is lesser than real time search.So we can conclude the Google caffeine will be able to provide a quick search experience.
2. Second noticeable thing is Indexing envelope, as google promised for a large indexing envelope. We can notice it easily. Google caffeine has search result 2,580,000,000 whereas Google current search algorithm has 395,000,000.
3. Google chrome is more active and accurate with the real time. We have checked the result of last 24 hour on both version and found Google caffeine is more active and accurate with the time.
As it is written on the sky that “Google is the uncrowned king of Search Engines”. So it is well known fact that these changes will affect the current Search Engine Industry or we can say that entire interactive advertising industry. Basically Search Engine marketing Industry is divided into two main streams as one is organic search engine optimization (SEO) and the other one is paid search engine marketing (SEM).
So this is really a million dollar question that what will be its effect on the search engine industry. There is much assumption in the air regarding its effect but for that we think we need to watch and wait for some time. It is too early to comment on its effect. So stay tuned with us for the next updates.
Volvo Car India today, announced the appointment of Ideaz Inc. to handle its digital communication in India.
Commenting on the appointment, Mr. Paul de Voijs, Managing Director, Volvo Car India said, “Volvo Cars have been in the forefront of exploring new media and we see digital media as a very good platform for engaging with our customers and prospects. We believe that Ideaz Inc. has the required capabilities to assist us in achieving our business objectives. The strong process assurance, research based planning and understanding of our strategic and tactical goals have differentiated their proposal.”
Ideaz Inc. will handle the current portfolio of Volvo Cars in India, Luxury Sedan – Volvo S80 and the Luxury SUV – Volvo XC90.
Gurpreet Singh, CEO, Ideaz Inc. said “Ideaz Inc. is proud to partner with Volvo Cars in India. Volvo has a history of fantastic products and creative work. We are excited to have this opportunity to create an engaging online brand experience for Volvo Car India. Online would provide a great platform to portray Volvo’s core value – safety. We look forward to creating great work together”.
About Volvo Car India Volvo Car India develops, manufactures and sells Volvo cars in India. Volvo Car India has launched VolvoXC90 and Volvo S80 IN India. In 2008 about 375,000 Volvo cars were sold all across the globe. Volvo Cars is represented in approximately 100 countries globally.
About Ideaz Inc.
Ideaz Inc. is a full-service corporate communications design agency based in New Delhi, India. Established in 2003, Ideaz Inc. has delivered 360 degree solutions in strategy, design and development to an outstanding list of clients that includes Accenture, Agilent Technologies, TATA Group, Canon, Genpact, GE, The Grand, IIFT, and NDMC amongst others.
1. <cite>
Commonly known as <blockquote>’s little brother <cite> tag allows your to define the text inside of the element as a reference. You will observe that the browser will render the text inside the <cite> tag in italics which can be changed with CSS.
The <cite> tag is really functional for citing bibliographic and other site references.
2. <optgroup>
If you want to add a little definition between groups of options insides a selected box, <optgroup> tag is a great way for it. For example if you want to list a group of movies by time it would look like this:
1. <label for=”showtimes”>Showtimes</label>
2. <select id=”showtimes” name=”showtimes”> <optgroup label=”1PM”></optgroup> <option value=”titanic”>Twister</option> <option value=”nd”>Napoleon Dynamite</option> <option value=”wab”>What About Bob?</option> <optgroup label=”2PM”></optgroup> <option value=”bkrw”>Be Kind Rewind</option> <option value=”stf”>Stranger
3. <acronym>
The <acronym>tag is used to define or further explain a group of words.
The <acronym> tag is a way to define or further explain a group of words. When you hover over text that has the <acronym> tag used, a box appears below with the text from the title tag.
For example:
1. The microblogging site <acronym title=”Founded in 2006″> Twitter</acronym> has recently struggled with downtimes.
4. <address>
The <address> tag is quite an unclear tag but doesn’t mean it is not useful. As the name implies, <address> tag allows you to markup addresses in HTML. This natty little tag makes all the data within the brackets into italics, though the style can simply be changed via CSS.
1. <address>IdeazInc.
B-19, Golf View Apts., Saket
New Delhi - 110017, India </address>
5. <ins> and <del>
<ins> and <del> are two tickets to display editing revisions with markups.<ins> implies what has been added to the document with an underline, <del> shows what has been taken out with a strikethrough.
For instance:
1. Tom<del>likes</del> <ins>LOVES</ins> his new mobile.
6. <label>
We often forget form elements while marking up a document. One of the most forgotten form elements is <label> tag. <label> tag is a quick way to note the label’s text and it can also pass a “for” attribute to specify which element if to be given to the label. <label> tags are great for styling and also allow you to make the caption clickable for the associated element.
1. <label for=”password”>Password</label>
<input id=”password” type=”text”>
7. <fieldset>
<fieldset> is an attribute that can be added to your forms to logically group form elements. This tag when applied draws a box around the element within the fieldset. There is one plus point for adding a <label> tag within the fieldset to define the title of the group.
1. <form><fieldset>
<legend>Are You Smarter Than 6th grade?</legend>
Yes <input name=”yes” value=”yes” type=”radio”>
No <input name=”no” value=”no” type=”radio”>
</fieldset>
</form>
8. <abbr>
The <abbr> tag is analogous to the <acronym> tag, except that the <abbr> tag is only used to describe truncated words. Just like <acronym>, you label a title within the tag. When a visitor hangs around the abbreviated text, the full definition appears below. Though seldom used, the <abbr> tag benefits mainly for spellcheckers, screen readers and search engines.
9. <rel>
The <rel>attribute can be frantically useful as any HTML element can apply It is helpful for passing extra variables that aren’t otherwise specified. Useful while using JavaScript with your HTML. If you want to edit a link online, you might add.
1. <a rel=”clickable” href=”page.html”>This link is editable</a>
The JavaScript might be looking for a link with the< rel> attribute “clickable”. It knows how to apply some Ajax and allow it to be edited online. This is one of the many techniques you can use with the <rel> attribute, as the possibilities are continuous.
10. <wbr>
The <wbr> tag is an incomprehensible tag. And it is hardly even used. Essentially, the tag allows you to indicate a place where you think a line break might be useful, but only if needed. This tag is distinctive as it relies on the caution of the browser to insert the line break, if needed. It’s perfect for creating layouts that you want to avoid having horizontal scrollbars.
If you wanted to achieve the same effect but without using the <wbr> tag, you could also try ‘or’. It should be noted that none of these tags have full support across all browsers.
Ideaz Team had stocks of fun in store this weekend. The team went for a river rafting tour hosted by VNA Resorts which is situated at Rishikesh-Badrinath highway, 25 kilometers drive from Rishikesh. It took almost 8 hours for the team to reach the promised destination. And the series of mundane incidents that happened on the way could not rib the vacation spirit of the team. The 2 days old trip turned out to be an awesome break for everyone from the hustle-bustles of city life.
Day1: Ideaz team reached VNA resort by around 3:30 PM. We were allotted in those bamboo- made cottages (but later shuffled to tent rooms again). Post lunch, everyone rushed off and took a plunge into the Ganga, which was such a heavenly relief from the scorching heat. Loads and lots of muddy, dirty, cheesy and chasing affairs went on among the team members besides the sun-kissed beach of the Ganga and the evening transcended like that.
The next event for the evening was flying fox in which every one took part.However, the excitement in the making for the evening was something else. We could not wait to chill the breezer and beer cans and went down at the beach.
Far from the madding crowd, with the stars twinkling in the sky and the splashing waves of the Ganga murmuring beside, it was a perfect night at the beach. What’s more! We had stocks of beer to company the entire night. And the last can of beer was gulped down by around 1:30 A.M. Everyone almost dozed off at the beach because of the beer-effect (not buffalo effect) and it was almost 2:30 when we all had to head for our tents in a yawning state.
Day 2: Rock climbing was the first event of the day. Post rock climbing, yummy breakfast was served after which we got ready for rafting, the mega-event of the trip. We started rafting by around 9:30 A.M which went on till 2 P.M It was the second river rafting trip for Ideaz team, however, the thrill and excitement was still fresh and alive.
After rafting, we were ported back to the resort for lunch. Post lunch, half of the team headed towards the beach for another plunge in the river. By 4:00 P.M we bid adieu to the resort and headed off towards our cabs.
The return trip was more of looting the whole excitement and fun of the entire trip. Heavy and tedious traffic almost delayed our return journey for around 2 hours in Uttarakhand. It seemed as everyone’s good patience was badly tested. By the way, thanks to our creative director Gurpreet. If he had not asked some police men there about another route which heads for Delhi, then maybe we would not be able to upload this post yet. Gosh! Indian traffic is simply pathetic.
Well, the weekend getaway was more than a corporate retreat for Ideaz team. It was more of an excursion trip with friends. Ideaz team is back to work again. And almost all the creative professionals are greasing their minds behind the electronic boxes again.
By the way, who knows another weekend getaway trip is again in the making for Ideaz family. We will keep updating about what is happening here in this space. So stay tuned!
Google has unveiled preview of the “Google Wave”. Google Wave is in designing state and it was a developer preview. Google wave is another product from Developed by brothers Lars and Jens Rasmussen and Stephanie Hannon the creator of Google Map.
According to the Lars “Wave is what email would look like if it were invented today”.
It is a combine form of Email and instant messaging with the sharing of images and a lot of other add-ons.
Main Features of Google Wave
Google wave is a HTML5 application. It has a left-hand sidebar “Navigation” and a list of your contacts, from your Google Contacts. As shown in the picture, main part of Google wave is your Google Wave inbox. This is almost looks similar to the Gmail inbox except it shows the faces of contacts who are involved in the various threads. There is also number indication if there is new content in that thread.
By clicking on any threads will open another section to the right of the inbox. This section will show the complete conversation in the threads. If they are re not online, you can send your reply just below their message as you do in the Gmail. In the Google Wave there is no bulky new message creator to pop open, you can simply start typing below the message. Google wave has a interesting feature too if you want to respond to a particular part of their message, you can do that too by starting to type below the part.
If you want to add another friend to the thread, you can do this by going over to your contact box and dragging his/her picture into the there. This is where things really start to get interesting. If that friend wants to get caught up on what everyone else in the wave has already been talking about, they can do so by using the “Playback” feature. This is sort of like rewinding the wave to see what has happened in the past and you can watch it progress through its changes.
But if two of the people involved in the wave are online at the same time, you can talk to each other in real time, all in the same wave. Simply start typing and your friend will see words as you enter them, and vice versa. This is the element that’s like instant messaging obviously, but the key is that it’s just a small part of what potentially makes up a wave conversation. And if you don’t like the idea of real-time communication where the other person can see what you are typing as you type, you can enter a “Draft” mode to hide your words until you’re ready to send them.
And say there is one person in a multi-person thread that you want to message privately. You can easily break-off a private conversation in the wave. Obviously, only you and the other recipient would be able to see this message, but for the both of you it would remain in the flow of the wave itself, keeping it in context.
And from here we go much deeper. Say you want to share some recent photos on Wave, if you have a browser with Gears installed, all you have to do is drag and drop the pictures right into the Wave window.
Google says it would like to see such functionality added to the HTML 5 standards because it really simplifies this type of sharing.
Google isn’t just thinking of Wave as another web app that it creates and you use on one site — it wants you to be able to use it across all sites on the web. Say, for example, you have a blog. As a post, you could share a wave with the public and allow others to see what you and the other people in your wave are doing. And these visitors to your blog could even join in as well right from your blog, and all the information would be placed right into the original wave.
Indian Institute of Foreign Trade (IIFT) has commissioned IdeazInc to create the corporate communications and placements kit for the year 2009. The project includes design and production of several print collaterals, an interactive multimedia CD and a corporate video. IdeazInc is thrilled to have IIFT as our new client and we are looking to do great work with them.
IdeazInc has had the privilege of working with some of the top management schools in India including Faculty of Management Studies, IMT Gaziabad, and Department of Mangement Studies, IIT. IIFT is a great addition to this outstanding client list.
